US domestic market sales increased by 2.5% year-on-year to US$502 million, and international market sales increased by 14% year-on-year to US$309 million.
Dave Powers, president and chief executive officer of the company, pointed out that this year’s weather has contributed to the company’s sales growth, especially the growth of key brand UGG sales. Since the peak of 2000, sales of the brand have continued to weaken.
Deckers implemented a number of strategic deployments that promoted performance growth, such as product innovation, store optimization programs, and e-commerce capabilities to cope with growing sales. Dave Powers stated: “The third quarter’s performance far exceeded expectations, strong foundation support, improved product strategy, and wholesale channel optimization measures helped us achieve excellent full-price sales performance during the holiday season.”
Based on strong performance in the third quarter, Deckers raised its full-year sales forecast for fiscal year 2018 to 18.73 to 1.878 billion U.S. dollars.